✨XR + Game Production

PROCESS

• Pre-Production & Design
  Idea and concept development, production of initial pitches, Game Design Document

• Planning
  Establish content and rules, levels, game genre, story, mechanics, dynamics, aesthetics, art, platform, audience

• Vertical Slice
  Intended player experience.
  Test core mechanics, features, decide on budget, tech stack, talent and timeframe

• Pre-Alpha / First Playable
  Begin build, expand story, create Art Bible and manage tech scope

• Prototype / Alpha
  Reach a feature complete, full scope alpha with content locked, internal Alpha / Beta testing, QA,

• Production
  World design, modelling + rigging, complete development of player progression systems, add sound, dialogue, script, ensure game is balanced and progress hits pre-established milestones

• Playtesting
  Get actionable data, focus groups, QA, usability testing, test performance, stability, localization, add polish, test fallbacks, error handling, bug fixes

• Beta
  bug fixes, make shippable

• Pre-Launch
  release a public demo, trailer, marketing, advertising, reviews, socials, trailers, community engagement, pre-orders

• Launch
  App store approvals and releases

• Post-Production
  Patches, bug fixes, DLC, expanded localisation, new platforms to extend reach

examples

💥 Brand Identity

PROCESS

• Context & content research  
  Background info, objectives, establish innovation scope

• Design Direction workshop 
  Vision, mission, design principles, brand story, brand voice

• Competitor research 
  Industry ecosystem, SWOT, identify standout solutions

• Visual research 
  Materials to support style discussions, surface global future trends in relevant industry sectors, ensure market + target audience fit

• Design exploration 
  Concept generation 

• Brand asset Style Sheets
  Potential routes of typography styles, colours, photography, iconography, interactions etc

• Digital Brand Book / Brand Style Guide
  Comprehensive, inclusive guide listing all brand materials and correct usage, e.g. logo, colors, fonts, typefaces, images, voice/sound, website templates, merch etc

• Design System
  Produce ready-to-use design files of chosen typography styles, colours, photography, iconography, interactions etc

examples

💥 Product, Web + App

PROCESS

• Context & content research  
  Understand existing brand story, background, heritage

• Collate + integrate Brand Assets
  Homogenise logo, colour palette, typography, photography to align with overall design direction

• Create Mobile + App Components
  Utilize the Design System, establish a nNavigation framework, grid and spacing systems, forms, text fields, drop downs, buttons, menus, notifications, loaders etc

• Pattern Library (optional)
  Publish template examples with assembled components into accessible library inc interactions + animations

• Integration rules
  Design patterns, technical documentation, editorial guidelines

examples

✨ Program Management

PROCESS

• Programming
  Provide overall program vision, set and distribute the available budget, develop inclusive, immersive showcase plans

• Direction
  Serve as program decision-maker for senior stakeholders, contractors, contributors and attendees

• Team Management
  Appoint team members, define roles, delegate, schedule meetings / calls , create agendas, give direction throughout the year

• Logistics
  Oversee onsite implementation of all aspects of successful program installation

• Continuity
  Collect post- event feedback, give guidance and final report recommendations to aid the future of the program

• Community Building
  Adapt outreach plans, provide on-site and online meetup opportunities for creators, directors and attendees, ensure open and transparent information flow

Examples